Social media’s use in business has grown a lot of popularity in the last few years. It’s proven to be manageable and readily available making it one of the popular strategies applied by businesses of all scales
The most recent utilization of social media is lead generation. Lead generation in the digital space is getting a lot of popularity because of its efficiency (while requiring zero to low cost). Businesses of all sizes can hop on to this strategy and reap the benefits of lead generation through social media.
But if you’re just starting on your journey, there could be a couple of things you need to know to use platforms for your lead-gen campaign effectively.
Optimization is the Very First Step
Before you can set out to do anything leadgen-related, it’s crucial to optimize your profile first. An excellent way to start is to shift your mindset from your profile being a social account to it being a professional/business account.
Part of your branding will now be reflective of your profile, so it would be good to make sure that your profile looks fresh and professional.
Good practice also includes adding contact information to your profile. Leads will often visit your profile and look for ways to connect with you, so having your email or contact number there would come in handy.
Remember that first impressions do last, so make a sharp first impression by optimizing your accounts and making them look professional and ready to entertain inquiries.
Good Content Drives Good Leads
Content is your best friend when trying to generate leads through social media. Content helps you connect with the people you’re acquainted with and creates “noise” in social media, making you relevant.
Though content isn’t always a driving matter. For content to be relevant and engaging, it has to be good! So what counts as good content?
When putting out content on social media, try to focus less on your business and focus more on connecting with people. This can be done by sharing frustrations with something and presenting a solution. When you share common frustrations with your audience, you automatically create a bridge or a connection between you and them. They’re also more likely to engage in your content knowing that you can relate to them.
Good content opens up many opportunities between you and your audience, so make the most of it. Remember, your goal is to give value to your viewers/readers!
Utilize All Platforms
When planning out your lead generation campaign on social media, make sure that you are utilizing all platforms available. Don’t limit yourself to one space, as you will miss out on opportunities.
To maximize your reach, we suggest exploring platforms like YouTube, LinkedIn, Instagram, Facebook, and the most recent one, TikTok. Utilizing all platforms for content will allow you to reach more people that can potentially translate to sales. Sure, it might take some time to understand these platforms and algorithms but it will definitely pay off in the long run.
Create Groups and Engage with Your Community
When you create groups, you are creating a digital community where you can connect better with your audience. Creating groups and publishing “exclusive content” creates excitement among its members making it easier for you to connect and possibly pitch your services/products.
Another important aspect is to keep your community engaged. When they have queries, especially those in comment boxes, make sure to respond to them and let them feel like they got your attention. This connects you on a more personal level, making pitches a lot easier and smoother.
Consider Consulting With Experts
There are other strategies too that help with lead-gen activities on social media platforms. One of the more popular strategies is outsourcing a team to handle your social accounts to ensure content is high quality and consistent.
You can also consult with business coaches like John Dale, from Small Fish Business Coaching to get a better perspective on how you can scale your business. As your business grows, business coaches can help guide you with your decisions and help create the systems and structures you need to succeed.
Business strategies are fast evolving, so it’s handy to keep updated on the strategies and to make sure that you utilize them properly. Doing so puts you in a competitive advantage against people in your niche, setting you up for more business and growth opportunities.
If you want a more in depth review of steps and techniques you can use for lead generation, check out this video below:
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